Digital Marketing Archives

Writing An Effective Value Proposition

Mar 6, 2018

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A value proposition is a valuable part of any business strategy. And it isn’t something that is developed overnight. It takes time and commitment to create a value proposition that resonates with your audience.

Tips For Creating An Engaging CTA

Feb 27, 2018

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Calli Varner

There is nothing like a boring and unappealing CTA. What is even the point of that?! CTAs need to be created right for them to work, but when they are, you will reap the many benefits of using an attractive CTA.

How Millennials Like to Engage

Feb 20, 2018

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Calli Varner

in Digital Marketing, Engagement Marketing, Inbound Marketing, Member Engagement

Millennials make up the largest part of the workforce and one quarter of the population, which means, this is the generation to start engaging. But, since Millennials are much different than previous generations, that can be

The Role Employee Engagement Plays In Your Marketing Success

Feb 6, 2018

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Calli Varner

in Digital Marketing, Engagement Marketing, Member Engagement, Retention Marketing

With technology taking over the world, employee engagement is a top focus for many

4 Tips To Get People To Open More Of Your Emails

Jan 31, 2018

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Calli Varner

in Acquisition Marketing, B2B marketing, Digital Marketing, Engagement Marketing, Inbound Marketing, Local Marketing, Member Engagement, Retention Marketing

We all want our emails to be opened and read. Emails are used to boost engagement and it all starts with a catchy subject line.

Tips To Keep Your Email Inbox Organized and Free Of Clutter

Jan 23, 2018

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Calli Varner

in Digital Marketing, Local Marketing

Emails are exciting, but also overwhelming. We all have that love/hate relationship with our email inbox. If only we could keep it organized…

How To Measure The Effectiveness Of Your Content

Jan 17, 2018

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Calli Varner

in Acquisition Marketing, B2B marketing, Conversion Optimization, Digital Marketing, Engagement Marketing, Inbound Marketing, Local Marketing, Marketing Plans, Member Engagement, Retention Marketing

There is no point in publishing stellar content if no one is reading it. Most effective marketers take the same approach to their content plan.

How Color Impacts Your Marketing

Jan 9, 2018

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Calli Varner

in Digital Marketing, Engagement Marketing

It is no surprise that we are very visual creatures. This is why color plays a large role in influencing our behavior, and especially our purchasing decisions.